COM445: Television Advertising Spring 2001

Office: 109 Independence Hall Phone: 874-4724

Home: 186 Riverdell Dr., Saunderstown, RI 294-9975

Office Hours: W10-12, 1-3; T&R1-2

Textbook: 1) Albert Book, The Radio and Television Commercial, 3rd ed., 1996. Lincolnwood, IL:

NTC Business Books

1. Campus Copy readings for COM445 - Television Advertising – Available only at

Tues., Jan. 16 Orientation: View sample student ads and analysis of professional ads

Assignment: Preface and Chapter 1 in textbook and Monster and Ginsu readings

in Campus Copy.

Thurs., Jan. 18 View Types of Ads – Local and National.

Assignment: Read Chapter 2 in Textbook & Chapter 3 "Working with Ideas"

in Campus Copy.

Tues., Jan. 23 View and discuss Types of Ads. Assignment: Read Chapters 3 and 9 in Textbook

Thurs., Jan. 25 View and Discuss Types of Ads.

Assignment: View Super Bowl ads and choose your favorite. Write a one page

paper explaining why it was your favorite.

Tues., Jan. 30 Discuss Super Bowl Ads.

Assignment: Read Ch. 13 in textbook and view and name one hour of prime

time ads.

Thurs., Feb. 1 Discuss hour of prime-time ads. View Clio Ads in Library Media Room.

Tues., Feb. 6 View and Discuss Clio Award Ads.

Assignment: Read sample student ad analysis papers in Library Reserve.

Thurs., Feb. 8 View Nissan Ads and pet.com Ads.

Assignment: View Coutu/Nike lecture tape in Library Media Room and

"Visual Persuasion" in Campus Copy.

Tues., Feb. 13 Discuss elements in Nike Ads & Bud Ads.

Assignment: Read Devlin Chapter and 2000 article on political ads in

Campus Copy and view 2000 Presidential campaign ads in Library Media

Room.

Thurs., Feb. 15 Discuss Ad campaign acquisition, interviews and analysis.

Tues., Feb. 20 Monday classes meet.

Thurs., Feb. 22 View political ads & discuss them.

Tues., Feb. 27 Guest Lecture: National Campaign.

Thurs., March 1 Written Examination on all lectures, readings & tapes.

Assignment: Campus Copy and view *08 RI ad lecture tape in

Library Media Room.

Tues., March 6 View & Discuss Ads.

Assignment: Read Cardi article in Campus Copy.

Thurs., March 18 Guest Lecture: Cardi Furniture.

Assignment: Prepare for student oral ad presentations by viewing 4 former student presentations in Library Media Room.

March 12-16 Spring Break

Tues., March 20 Student Ad Analysis Presentations (6). Hand in papers on day of your oral.

Thurs. March 22 Student Ad Analysis Presentations (6)

Tues., March 27 Student Ad Analysis Presentations (6)

Thurs., March 29 Student Ad Analysis Presentations (6)

Tues., April 3 Student Ad Analysis Presentations (6)

Assignment: Read Chapter 2 in Textbook.

Thurs., April 5 Overview to Student Ad Creativity.

Assignment: Read Ch. 8 in Textbook. Bring tag line and advertising

concept to next class.

Tues., April 10 Discussion of taglines and advertising concepts.

Assignment: Do copywriting exercise assigned.

Thurs., April 12 Hand in Copywriting exercise & Discussion of the Importance of Copy

in Ads.

Assignment: Read Ch. 5 in Textbook and Radio/Sound Chapters in Copy-

right.

Tues., April 17 Discussion: Importance of Sound

Assignment: Prepare you ad storyboard.

Thurs., April 19 Storyboards passed in & lecture on Sound Production.

Assignment: Read Chapter 11 in Textbook.

Tues., April 24 Importance of Visual in Ads. View Professional & Student Ads and Read

pass-out on Production Hints and Storyboards returned.

Thurs., April 26 Production Hints and View Student Ads.

Tues., May 1 Production Hints & View Student Ads.