Office: 304 Davis Hall
Ye, Y. (2011). Correlates of consumer trust in online health information: Findings from the Health Information National Trend Survey. Journal of Health Communication, 16(1), 34-49. [Media interview: Neurology Now]
Ye, Y. (2010). A path analysis on correlates of consumer trust in online health information: Evidence from the Health Information National Trends Survey. Journal of Health Communication, 15, supplement 3, 200-215.
Ye, Y. (2010). Beyond materialism: The role of health-related beliefs in the relationship between television viewing and life satisfaction among college students. Mass Communication & Society, 13(4), 458-478. [Media Report]
Ye, Y., & Ward, K. (2010). The depiction of illness and related matters in two top-ranked primetime network medical dramas in the United States: A content analysis. Journal of Health Communication, 15(5), 555-570.
Zhou, S., Ye, Y., & Xu, J. (2009). Social and psychological functions of media entertainment: Present theories and future research in China and the West. The Chinese Journal of Communication & Society, 10, 157-178.
Ye, Y. & Zhou, S. (2007). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema. Journal of Promotion Management, 13, 53-71.Books
Chen, G-M., Peng, W., Ye, Y., & An, R. (2010). Communication research methods. Shanghai, China: Fudan University Press.
Zhou, S., Xu, J., Ye, Y., & Zhou, P. (2010). Effects of culture-congruent visuals on affect, perception and purchase intention--a comparison of U.S. and Chinese viewers. In M. B. Hinner (Ed.), The interface of business and culture. New York: Peter Lang.
Zhou, S., Ye, Y., & Xu, J. (2007). Effects of cultural congruent visuals on affect, perception and purchase intention, in F. C. Blumberg (Ed.), When East meets West: Media research and practice in US and China, pp. 117-129. UK: Cambridge Scholar Press.
Zhou, S., Ye, Y., & Xu, J. (2007). TV and radio research, in S. Lu. & J. Hong. (Eds.) Frontiers of Western Mass Communication Research. Beijing: People’s University Press. (in Chinese)
Bryant, J., & Ye, Y. (2005). Myths of media entertainment. In F. Krotz & P. Rossler (Eds.), Myths of the medium company: The media society and its myths (pp.205-223). Annette Maucher, Konstanz: UVK Publishing House.
Dr. Ye joined the Department of Communication Studies at URI in 2006. She holds a Ph.D. in mass communication from The University of Alabama. Her teaching interests include advertising, health communication, and communication theory and research methods. Her current research focuses on health communication and advertising.
Harrington School of Communication and Media Lecturer, Dr. Samara Anarbaeva, presents her paper exploring the construction of Second Life avatar's identity in terms of race, gender, and fashion.
Dr. McClure received the 2010 NCA Outstanding Article Award for "Kenneth Burke's Dramatic Form Criticism," coauthored with F. D. Anderson and A. King, in Rhetorical Criticism, edited by J. A. Kuypers.