Skip to main content
Department of Communication Studies

Yinjiao Ye

Yinjiao Ye

Associate Professor

CONTACT
Office: 304 Davis Hall
Phone: 401-874-4724
E-mail: yinjiao_ye@mail.uri.edu

EDUCATION
Ph.D., Mass Communication
The University of Alabama, 2006
M.A., Communication
Huazhong University of Science & Technology, China, 2002
B.A., Journalism
Huazhong University of Science & Technology, China, 1999

Curriculum Vitae

COURSES RECENTLY TAUGHT
Graduate
  • COM520: Seminar in Media Studies: Health Communication
Undergraduate
  • COM100: Communication Fundamentals
  • COM210: Persuasion: The Rhetoric of Influence
  • COM310: Contemporary Topic in Communication: Content and Effects of Media Advertising
  • COM381: Research Methods in Communication
  • COM382: Communication Theory

SELECTED PUBLICATIONS/PRESENTATIONS

Ye, Y. (2011). Correlates of consumer trust in online health information: Findings from the Health Information National Trend Survey. Journal of Health Communication, 16(1), 34-49. [Media interview: Neurology Now]

Ye, Y. (2010). A path analysis on correlates of consumer trust in online health information: Evidence from the Health Information National Trends Survey. Journal of Health Communication, 15, supplement 3, 200-215.

Ye, Y. (2010). Beyond materialism: The role of health-related beliefs in the relationship between television viewing and life satisfaction among college students. Mass Communication & Society, 13(4), 458-478. [Media Report]

Ye, Y., & Ward, K. (2010). The depiction of illness and related matters in two top-ranked primetime network medical dramas in the United States: A content analysis. Journal of Health Communication, 15(5), 555-570.

Zhou, S., Ye, Y., & Xu, J. (2009). Social and psychological functions of media entertainment: Present theories and future research in China and the West. The Chinese Journal of Communication & Society, 10, 157-178.

Ye, Y. & Zhou, S. (2007). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema. Journal of Promotion Management, 13, 53-71.

Books

Chen, G-M., Peng, W., Ye, Y., & An, R. (2010). Communication research methods. Shanghai, China: Fudan University Press.

Book Chapters

Zhou, S., Xu, J., Ye, Y., & Zhou, P. (2010). Effects of culture-congruent visuals on affect, perception and purchase intention--a comparison of U.S. and Chinese viewers. In M. B. Hinner (Ed.), The interface of business and culture. New York: Peter Lang.

Zhou, S., Ye, Y., & Xu, J. (2007). Effects of cultural congruent visuals on affect, perception and purchase intention, in F. C. Blumberg (Ed.), When East meets West: Media research and practice in US and China, pp. 117-129. UK: Cambridge Scholar Press.

Zhou, S., Ye, Y., & Xu, J. (2007). TV and radio research, in S. Lu. & J. Hong. (Eds.) Frontiers of Western Mass Communication Research.  Beijing: People’s University Press. (in Chinese)

Bryant, J., & Ye, Y. (2005). Myths of media entertainment.  In F. Krotz & P. Rossler (Eds.), Myths of the medium company: The media society and its myths (pp.205-223). Annette Maucher, Konstanz: UVK Publishing House.

BIO
Dr. Ye joined the Department of Communication Studies at URI in 2006. She holds a Ph.D. in mass communication from The University of Alabama. Her teaching interests include advertising, health communication, and communication theory and research methods. Her current research focuses on health communication and advertising.

faculty spotlight


Dr. Samara Anarbaeva Presents in Research Colloquia

Harrington School of Communication and Media Lecturer, Dr. Samara Anarbaeva, presents her paper exploring the construction of Second Life avatar's identity in terms of race, gender, and fashion.

Dr. Ian Reyes
Helps Establish
WRIU Recording Studio

Ian ReyesIan Reyes, Ph.D., Assistant Professor of Communication Studies, was instrumental in establishing a new recording studio in the Memorial Union, that focuses on community based productions. More >>

Study Links TV Viewing
to Health Concerns

Yinjiao Ye
Dr. Yinjiao Ye warns that television and its heavy dose of medical content can lead to concerns about health. More >>

Congratulations to
Dr. Kevin McClure

Kevin McClure

Dr. McClure received the 2010 NCA Outstanding Article Award for "Kenneth Burke's Dramatic Form Criticism," coauthored with F. D. Anderson and A. King, in Rhetorical Criticism, edited by J. A. Kuypers.