Executive MBA Program
Class XIX
MGT 695
Communicating Ethical Values in Business

Professor Judith Swift
Voicemail: (401) 874-4809
E-mail: jswift@uri.edu
Department of Communication Studies
308A Independence Hall
University of Rhode Island
Kingston, RI  02881

 

Overview: Study of ways in which individuals and organizations communicate core values. Areas of inquiry will include corporate social responsibility, employee social responsibility, marketing ethics, environmental responsibility, diversity and discrimination, and the role of capitalistic values in globalization among others. Examination of how businesses create, meet, obfuscate or avoid ethical values through communication with stakeholders.

Day/Date

Topic

Assignment

Wednesday
Jan. 8
9:00 AM - 12:00 PM

An overview of American Business History through the Great Depression by guest speaker Dr. Maury Klein, an expert in the Robber Barons of America's Gilded Age, the development of American railroads and the evolution of American business practice and private, public and governmental response. Check out a sample listing of his books. (He is also a Civil War scholar.) Be alert and ready to take lots of notes. This session will be packed with information that helps us to set the stage from 19th century American business to the world of Enron.
Thursday
Jan. 9
1:00 PM - 3:00 PM
What does American business communicate about ethics? Corporate responsibility? Employee responsibility? Who is the fox and who is the henhouse? And what about the hens? Prepare an informal list of questions, observations, experiences and references related to your experience with business ethics. Consider how a business with which you are/were associated communicated its ethical values to you, e.g. a formal training program, a mission statement, a code of behavior, etc. By the end of this class, we should have a list of issues we intend to address throughout the course.
Friday
Jan. 10
9:00 AM - 12:00 PM
Morality, Virtue, Social Ethics, Duty and Responsibility Read introduction to Business Ethics: Readings and Cases in Corporate Morality, pp. 1-43. This introduction will serve as a framework from which we examine how businesses communicate their core values. Also read pp. 45-86, Part One, Ethics and Business: From Theory to Practice. This second reading needs to be completed as background work for the entire course so read as soon as you can but I don't expect completion in the first week.
Saturday
Jan. 11
3:00 PM - 6:00 PM
Communicating Ethical Theory and Business Read pp. 1-11, Chapter 1, An Introduction to Business Ethics. Prepare discussion questions at the opening of Chapter 1: Malden Mills. Submit answers to questions 1-6 in writing on Jan. 11. Although you may want hard copy (or the file on your laptop) available for the discussion, you will also e-mail the answers to jswift@uri.edu. You may work on the questions in teams and assign them among the group. While answers may be somewhat subjective, they should make reference to the topics outlined in the introduction and Part One of Business Ethics: Readings and Cases in Corporate Morality. Also consider what the actions of the mill owner communicated to employees, customers and to the general public, e.g. stakeholders. Be sure to check online for related media accounts.
Friday
Jan. 24
7:00 PM - 9:00 PM
Communicating Corporate Responsibility Read pp. 139-188, Part Two, Section 3 in Business Ethics: Readings and Cases in Corporate Morality and pp. 39-61, Chapter 3 in An Introduction to Business Ethics. Prepare discussion questions 1-5 at the opening of Chapter 3: Pacific Lumber. Consider what the new managers communicated about ethics versus the original management. Submit answers to questions in writing on Jan. 20. You may work on the questions in teams and assign among the group. Be sure to check online for related media accounts.
Saturday
Feb. 22
9:00 AM - 12:00 PM

The Meaning and Value of Work

Read pp. 63-81, Chapter 4 in An Introduction to Business Ethics. Prepare discussion questions at the opening of Chapter 4: Working More But Enjoying It Less? Read pp. 361-363, BankBoston's Layoffs Program: Death with Dignity, in Business Ethics: Readings and Cases in Corporate Morality. Submit individual answers to questions 1-3 (opening section) and review questions 1-6 at the end of Chapter 4 on Feb. 18 via e-mail. You may work on the questions in teams and assign among the team. These questions may seem simplistic but probe the deeper meaning of work and the human need to engage in some form of work. You will also receive a handout of a section from Working by Studs Terkel but the whole book is strongly recommend as worthwhile reading.
Friday
March 7
1:00 PM - 4:00 PM
Corporate Responsibility to the Consumer

Read pp. 379-427, Part Four, Section 7 in Business Ethics: Readings and Cases in Corporate Morality and pp. 154-172, Chapter 8 in An Introduction to Business Ethics. Also read pp. 497-503, The Ford Pinto and pp. 509-512, Toy Wars in Business Ethics: Readings and Cases in Corporate Morality. Two teams should be prepared to argue the pros and cons of each case. You will have 15 minutes to present your case. Be sure to check online for related media accounts.


Saturday
March 22
3:00 PM - 6:00 PM
Employee Responsibilities, Rights and Duties Read pp. 249-302, Part Three, Section 5 in Business Ethics: Readings and Cases in Corporate Morality and pp. 109-131, Chapter 6 in An Introduction to Business Ethics. Also read Time Magazine's articles on the Persons of the Year 2002 whistleblowers. Submit a succinct analysis by March 18 of the shifting role of the whistleblower and be prepared to discuss the topic in class. How have corporations, fellow employees, government and society in general communicated their attitudes toward whistleblowers in the past and today? Be sure to check online for related media accounts.
Friday
April 4
1:00 PM - 3:00 PM

Mid-term presentation:
Firestone vs. Johnson & Johnson

Research the Bridgestone/Firestone ATX, ATX II and Wilderness AT tire case and the Johnson & Johnson Tylenol poisoning case. Evaluate how each corporation communicated with stakeholders. What decisions were made with regard to corporate responsibility? How were the decisions handled internally? Externally? What was the ultimate cost of the decisions? In dollars? In product reputation? In corporate reputation? Write and submit a paper of approximately 10 pages (Times/Times New Roman or Helvetica/Arial pt. 12 preferred) Rules of proper writing apply. Paper is due by April 3 at midnight. Be prepared to present your findings in a 10-minute oral summary.

 

Saturday
April 5
9:00 AM - 12:00 PM
Rights and Morality in the Workplace

Read pp. 84-108, Chapter 5 in An Introduction to Business Ethics. Also read pp. 363, Lanscape in Business Ethics: Readings and Cases in Corporate Morality. Be prepared to discuss this case in light of the assigned readings.

Friday
April 18
7:00 PM - 9:00 PM
Diversity and Discrimination

Read pp. 303-359, Part Three, Section 6 in Business Ethics: Readings and Cases in Corporate Morality and pp. 198-222, Chapter 10 in An Introduction to Business Ethics. Also read pp. 367-372, Texaco: The Jelly Bean Diversity Fiasco and pp. 372-378, The Case of the Mismanaged Ms. in Business Ethics: Readings and Cases in Corporate Morality. Write a short analysis of how the cases represent unethical and inequitable treatment of employees and when the treatment becomes a violation of civil rights. Consider how the perpetrators communicate a verbal or nonverbal message/s to the victim. Is there a clear cut perpetrator/s? Victim/s? Analysis due via e-mail on April 14.

 

Friday
May 2
1:00 PM - 3:00 PM
Environmental Responsibilities Read pp. 428-460, Part Four, Section 8 in Business Ethics: Readings and Cases in Corporate Morality and pp. 174-196, Chapter 9 in An Introduction to Business Ethics. Also read pp. 503-509, The Ethics of Marketing: Nestle's Infant Formula, pp. 512-518, Forests of the North Coast: The Owls, the Trees, and the Conflicts; and pp. 518-520, U.S. and Mexico Confront A Toxic Legacy in Business Ethics: Readings and Cases in Corporate Morality . Prepare a 5-minute defense or indictment of the corporate/government position in one of the selected cases. Determine your positions and cases in the group so there will not be a major amount of overlap. Be sure to check online for related media accounts.
Saturday
May 3
1:00 PM - 3:00 PM
International Business/Globalization Read pp. 461-495, Part Four, Section 9 in Business Ethics: Readings and Cases in Corporate Morality and pp. 224-242, Chapter 11 in An Introduction to Business Ethics. Also read pp. 520-526, The Project at Moza Island in Business Ethics: Readings and Cases in Corporate Morality. Be prepared to discuss this case in light of the assigned chapters.

 

 

Friday
May 16
1:00 PM - 3:00 PM
Turtle Soup Discussion of Sustainability and its role in business of today and for the future. Consider the merging of the ethical and the practical. To that end, read article previously distributed on Natural Capitalism by Amory Lovins, et al. of the Rocky Mountain Institute. Also investigate green prodcut industry such as Interface Carpet, Inc. Additional articles will be distributed and you are also expected to do your own research to enrich the discussion.
Friday
May 30
1:00 PM - 3:00 PM

 

Forecasting Future Challenges

Read pp. 527-621, Part Five, Sections 10 & 11 in Business Ethics: Readings and Cases in Corporate Morality. Also read pp. 628-631, Levi Strauss & Co. and China. Be prepared to discuss this case in light of the assigned chapters.

 

We will also map out Phase III work so be prepared with ideas.

Saturday
August 9
Time TBA but within Entrepreneurial Project Presentation

FINAL PROJECT PRESENTATION Each business plan with include a vision, mission and code of ethics. Incumbent upon you is a demonstrable path for the creation of a corporate culture that will embed and communicate these values to the leadership, management, employees, customers, shareholders and the larger community.

Required readings: With the exception of additional readings as assigned, all readings listed above are from Business Ethics: Readings and Cases in Corporate Morality (W. Michael Hoffman, Robert E. Frederick, Mark S. Schwartz) and An Introduction to Business Ethics (Joseph Desjardins).There will be additional readings as applicable and assigned including excerpts from articles, magazines and newspapers. We will also make use of readings assigned by John Dunn in the Business Law class.

Focus of Communicating Ethical Values in Business: This class is intended to assist you in examining corporate core values as they apply to myriad stakeholders from entry-level employee to CEO, from board member to consumer. We will look at the meaning and value of work; the role of a corporation in society (both for and nonprofit); the ways in which corporations express core values through actions, marketing campaigns, philanthropy, concern for the environment in its broadest application; the treatment of employees in the workplace; employee responsibilities and the overarching manner and method through which organizations communicate their core values.

Ground rules for this class: It is expected that you will resolve the distribution of team assignments and always submit a statement of team effort which describes the work each contributed and affirms the equity of the creation of any work product. Moreover, team assignments should be discussed early on so project leaders are assigned and a timeline agreed upon. Class participants are expected to focus on the topic at hand, not on work assigned for another class or e-mail—tempting though it may be. Everyone is expected to carry his/her share of class discussion and to respect the right and time for others to speak.

Grading: You will be graded on the work you present both in class and as written assignments. At all times, you will be evaluated for the quality of your analytical thinking and the skill of your verbal and written communication. For information on grading for graduate students, see the Graduate Student Manual.

The breakdown is as follows:

In-class presentations/participation/written assignments: 30%
Mid-term presentation/paper: 30%
Final presentation/paper: 40%

 

Availability: If needed and possible, I will be at Alton Jones on Friday nights of in-residence weekends at 9:00 p.m. to work with you individually or in your teams on any issues with which you need assistance. Otherwise, I will always be available by e-mail at jswift@uri.edu or phone 401-524-1427 (cell) / 401-874-4809 (office). I know you have busy schedules in your work life, so feel free to call me early or late.

General Notes: This syllabus is an outline of proposed events. It is subject to change. I will never change it to make anything due earlier for you. I may change the order of things to allow for a special opportunity or to allow additional exploration on a particular topic. I will supply supplementary readings along the way.

Overlap with Other Classes: This class is designed to overlap in part with Professor Dunn's class in Business Law. While we may discuss the moral or ethical issue at stake, he will focus on the legal. At times, one decision making process and procedure will not agree neatly with the other. This should serve to inform and enliven our discussions. At all times we will be mindful of ethics as communicated by a corporation.

Communication: I expect everyone to use e-mail in order that we can communicate efficiently with each other. As in Phase I, we will use the listserv at EMBA19@pete.uri.edu to increase class discussion by posting additional ideas, observations, questions and insights. Remember, this is a public posting to the class. Everyone can read the contents. Please do not use it for extraneous postings. Also, avoid cluttering up each other's mailboxes with quick lines such as "got it" or "thanks." Send personal notes to individuals instead. For any individual or personal issues, contact me at jswift@uri.edu. If you need to meet with or talk to me, call or e-mail and I’ll respond as quickly as possible.

Attendance: Timely attendance is expected. You are graduate students and I know you want the stimulation of class discussion with a professor and your peers. In the case of an EMBA program, there is a tremendous opportunity to learn from fellow classmates. If the class is working as it should, I serve as an informed moderator as much as a professor. If you will not attend on a given day, please call or e-mail. Class participation is an important aspect of my evaluation of your work.

Honor Code: I expect each of you to contribute his/her own work; however, I also expect you to work together as part of the team process to solve problems, achieve solid analysis, discuss cases, and even to prepare and explore the theses of your final papers. I also expect that you will all be direct about crediting yourself and/or others about completed work. Assisting each other is a major part of this learning experience. The only caveat is to acknowledge that assistance. With regard to group work, you are responsible for disclosing the amount of your work and to be forthright about how much you did or did not contribute. This saves each of you from ever having to be in the awkward position of reporting or covering for another student. You all signed an agreement to this effect. Fairness is the watchword. I also know each of you want to be honorable in your individual or group projects. You must include citations of any research. Faculty are asked to inform all students that the University of Rhode Island has very clear rules pertaining to plagiarism. See The University Manual, 8.27.10-8.27.19 and The Graduate Student Manual, 4.95.

Philosophy of Teaching: By now, you know that I am open to lively commentary, difference of opinion and engaged learning. This topic of business ethics and how corporations communicate their core values to stakeholders — both intentionally and inadvertently—is one that has touched us all in recent months due to the egregious actions of several corporations beginning most publicly with Enron. However, as our retrospective look at history will reveal, the clash between ethics and corporate behavior is not new. Perhaps one of the most interesting examples exists in Rhode Island where the Peacedale Mill instituted the first profit-sharing plan for employees in America while financing those profits from the dollars made producing slave cloth. The timeliness of the topic of business ethics makes this an exciting moment in history.

Updates and readings:

Time Magazine: Persons of the Year

Corporate Misdeeds

Post-Enron Rules

EMBA Writing Manual