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Harrington School of Communication and Media

Advisory Board

Scott Randall

Scott Randall

President, BrandGames
New York, NY

BrandGames President Scott Randall pioneered the use of advergaming as an advertising and training platform in 1995. He is a thought leader in the application of game and simulation technology to marketing and workforce communications.

Under Scott's leadership, BrandGames (www.BrandGames.com) has been the recipient of awards and honors including AdWeek's Marketing Technology Award, The Interactive One Show, The WebAward, The Innovation in Recruiting Award, the Davey Award, and Art Direction Magazine's Creativity Award.

Scott's white paper "Public Virtual Worlds: Ready for Corporate Prime Time?", which analyzes the role that Virtual Worlds play in the corporate messaging mix, is featured in IBM Press's new book, The New Language of Marketing 2.0. Recent appearances include The Milken Global Conference, the Carlson School of Business at the University of Minnesota, Kennedy Information's Recruiting Conference, the HR Tomorrow Conference, Nielsen's Training Conference, and HR Magazine's HR Technology Conference.