Our goal was to persuade the Brazilian community to utilize the library as an information source. Richard Petty and John Cacioppo's Elaboration-Likelihood Model allowed us to explore these questions and challenges which our problem posed. Librarians have to be aware that there are many different types of patrons who have a variety of skills and needs. The Elaboration-Likelihood Model presents options for helping many people in the Northingham Brazilian Community.

The Central Route of the ELM could be used to influence those among the Brazilians who possess the language and technology skills (ability) needed to utilize the services of the library. The desire of parents to be of help to their children in order for them to succeed in school would be a motivation factor in itself. People who have secure jobs and spare time would definitely consider visiting the library.

To persuade those immigrants who lack motivation or ability, the Peripheral Route would have to be adopted. Prominent mentors of the community could be invited to the library to address reluctant patrons and convince them of the advantages of using a library. Bilingual books, online resources in Portuguese, and Portuguese videos with subtitles in English could be added to the resources in the library. Evening classes could be offered to teach patrons English and the requisite technology skills. Young members of the community could act as interpreters and gain community service hours. There could be cultural celebrations which the senior members of the community could help organize. These programs would help create a temporary interest in the library and gradually, if the ability and motivation are achieved, the Central Route could be used to reinforce the interest and desire to visit the library.