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2010-2011 Catalog Online

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Public Relations (PRS)

Coordinators: Regina Bell, Communication Studies

100 Introduction to Public Relations (3)

Examine and explore public relations principles, concepts and emerging trends associated with the role of the PR practitioner. Explore career paths, such as investor relations, community relations, public affairs and event management. (Lec. 3) For freshmen and sophomores only.

200 Introduction to Event Management (3)

Explore principles, concepts and emerging trends pertinent to event management, a significant aspect of public relations. Gain an understanding of the synergy that develops between public relations and marketing. (Lec. 3) Pre: sophomore standing or above and public relations major/minor or planning to major/minor in public relations.

340 (or JOR 340) Public Relations (3)

Principles and procedures in public relations: emphasis on role of the public relations practitioner as a specialist in communication; analysis of publications produced as a part of public relations. (Lec. 3) Pre: junior standing and JOR 220 with a grade of C or better.

441 (or JOR 441) Public Relations Practices (3)

Practical application of traditional PR methods in solving problems in a variety of markets. Explores fundamental agency operations, client-agency relationships. Combines practical experience with individual projects, programs, and campaigns. (Practicum) Pre: 340. Not for graduate credit.

442 (or JOR 443 or WRT 442 or COM 442) Strategic Media Communication (3)

Introduces strategic media relation tactics when responding to the media, specifically crisis communication situations. Students gain practical experience in various writing and speaking opportunities to effectively work with the media. (Lec. 3) Pre: PRS 340. Open only to majors in Communication Studies, Public Relations, Journalism and Writing. Not for graduate credit.

491 Public Relations Internship (3 or 6)

Supervised experience in public relations. Requires a minimum of 120 hours (3 credits) or 240 hours (6 credits). Weekly class meeting. May be repeated; maximum of 6 credits allowed toward graduation. Pre: public relations majors only; 340, 441, COM 306, and JOR 341. Permission of instructor and application required. Not for graduate credit.


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