Johanna Blakley is the managing director and director of research at the Norman Lear Center, a media-focused think tank at the University of Southern California (USC) where she examines the impact of mass media and entertainment on our world. Her research focuses on a variety of topics, including global entertainment, cultural diplomacy, celebrity culture, fashion, digital media and intellectual property law. She is frequently cited in the New York Times Magazine, The Economist, Huffington Post, and Business Week and she has appeared on Good Morning America and MSNBC. She has also given two TED talks, one on social media and one on fashion and copyright, and she is on the advisory board of TEDxUSC, the first TEDx.
At USC, she has led two major research initiatives addressing the impact of intellectual property rights on innovation and creativity â€“ Ready to Share: Fashion & the Ownership of Creativity and Artists, Technology & the Ownership of Creative Content. Much of her work revolves around the intersection between entertainment and politics. For her research on these topics, she has conducted two nationwide polls on the relationship between political ideology and entertainment preferences. She is currently co-director of a university-wide research initiative on Creativity & Collaboration in the Academy at USC. Blakley is also responsible for all the digital research initiatives at the Lear Center, including the development of research databases, video archives, an online video-remixing platform, enhanced Google Earth files, 3D modeling simulations, and a research center in Second Life.
At the 2011 URI Honors Colloquium, she will discuss social media, its impacts and its future in a panel with Deb Roy, director of the Cognitive Machines Group at the MIT Media Lab and the co-founder of Bluefin Labs, a technology company that focuses on deep machine learning principles.
ABOUT THIS LECTURE
In the last few years, social networks have become standard platforms for communication among hundreds of millions of global users. Facebook, the largest of the social networking sites, has in excess of 750 million users, about 1/10 of the global population, and over one half of these users log onto their accounts in any given day. We use social networks to keep in touch with friends, follow the news, and even find jobs. Strictly speaking, social media, defined as "a group of Internet-based applications that allow the creation and exchange of user-generated content" was born decades ago when the Internet was opened to the public. Early-on e-mail and instant messaging allowed us to reach people near and far almost instantaneously, injecting an immediacy and a newfound intimacy into our personal and professional communication. Social networking sites added functionality beyond that which was offered by e-mail and, as such, appear to have touched a nerve that led to its rapid growth. The number of Facebook users more than doubled every eight months - yup, the same sort of exponential growth discussed by Kurzweil in the first lecture in this series - from its inception in 2005 through 2009 and, although still growing rapidly, the rate is no longer exponential. This is a case where there is a hard limit on the number of users - the global population - and, as remarked above, Facebook is approaching that limit. And Facebook is not the only social network, there are many of others, MySpace, Bebo, Friendster, hi5, orkut, PerfSpot, Google+, etc. Each offers a slightly different array of functionality, using mobile and Internet technology to disseminate text, audio, video, and interactive media to targeted groups of friends and family or to vast global networks of complete strangers. The explosive growth of social networking has changed societies and social interactions. Deb Roy and Johanna Blakely will discuss how they see social media, the impact it has on our lives, and how businesses and organizations are using it to transform the world.
URI Presentation - Video
The video for the URI presentation on 11/8/11
Johanna Blakley's WordPress blog
Johanna Blakley's TED Talk on social media and the end of gender
Johanna Blakley's TED Talk on fashion's free culture
Norman Lear Center Profile
Johanna Blakley's profile on the Norman Lear Center website