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TMD 402G The Future of Fashion
Body Scanning
Sara Black
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Summary by Alison Berglind
Body scanning could be the wave of the future. The most popular way to do body scanning is by white light phase measurements. By standing in a body scanning booth for 15 seconds, consumers have a record of about 300,000 measurements of their body. The computer system picks out the key measurements that are needed for apparel., By doing so, an accurate apparel size is kept on record for a consumer.
Land's End is one catalog retailer that has been promoting the new phenomenon of body scanning recently. By teaming with Image Twin, a body scanning service, their web site offers virtual modeling in which the model represents an accurate 3-D image of the consumer who is purchasing the clothing. By using this service, the consumer has a record of their measurements to ensure a perfect fit when ordering from Land's End online.
Brooks Brothers is another retailer that is in the process of introducing body scanning to their customers. They are installing body scanning booths in stores, despite the fact that space is a problem. The requirement of a good fit for quality men's suits makes body scanning worthwhile for Brooks Brothers.
The process of body scanning will not only change the way people shop, but could change their lives. For example, scanning could be utilized in the medical field in the near future. Patients would be able to view a virtual surgery before they actually go through the process.
Technology will play a vital role in fashion in the future. As our society becomes more advanced technologically, technological change will affect fashion. The new technique of body scanning is just beginning of such changes; there will be many more to come.