Summary by Meghan Kelly

 

Many people look to fashion magazines for information pertaining to new trends and styles.  These magazines have been changing and expanding over the past few years.  Vogue and Harper’s Bazaar were previously the standard magazines published pertaining to the fashion industry.  Currently, dozens of magazines are geared to male, female, and teen markets.  Teen and women’s magazines are the largest categories of fashion magazines on the market.  Some magazines are emerging due to changing demographics and lifestyles.  Many fashion magazines are redefining themselves and including articles on Hollywood glamour and celebrities as well as home furnishings.  Additionally, e-zines are a new way of looking at magazines that are exclusively featured on the internet.

 

In Style magazine is one magazine that has picked up on new trends in the industry.  In Style is a knock off of People magazine, featuring more celebrity gossip and “star sightings.”  There is an apparent stress on what celebrities are wearing and the activities that they participate in.

           

Mode magazine is a relatively new publication that features fashion for plus sized women.  The models in this magazine range in size from 12 to 16.   It is an appropriate magazine for the times since approximately 50% of American women wear a size 12 or above.

           

Lucky is another new fashion magazine for women.  This publication is solely focused on shopping and provides shopping advice and locations for readers.  This magazine was launched this past winter.  It targets women aged 25 to 33 with incomes of approximately $50,000.

           

The teen population is the fastest growing age segment under the age of 35.  The teen market spent a reported $153 billion in 1995.  Fittingly, more teen magazines have entered the scene.  Some of the most popular teen magazines include Elle Girl, Teen Vogue, Cosmo Girl, Teen People, and Teen.  The concepts presented in these magazines have become much more mature given the changing lifestyles of this target market.  More sophisticated articles are focused on eating disorders, racism and discrimination, pregnancy, and rape.  Teen magazine has eliminated their columns on relationship advice, embarrassing stories, and love quizzes.  Now, Teen features articles pertaining to celebrities, fashion styles, and shopping.