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TMD 402G The Future of Fashion
TV Fashion
Kate Sullivan |
Summary by Elizabeth Berroa
Today the fashion industry is breaking through to the television viewers. The fashion industry is using networks and shows like E-network, Entertainment Tonight, and MTV to launch new styles and raise fashion awareness. Special programs such as Fashion Make-over, Fashionably Loud, and Homes with Style and other shows show ordinary people or places getting a makeover. Kate showed a video clip from an E-network makeover to illustrate how the show works.
In June 1989 MTV hired Cindy Crawford to host MTV's House of Style. Since then more fashion industry professionals have worked with TV networks and stars to bring out a new image or fashion point. This has become a very profitable move for both TV and fashion. This practice has its disadvantages in that the fashion world could lose more than it has gained for the reason that celebrities on TV change their style so fast that fashion producers cannot keep pace.
The creators of E-network recently went to 24 hours a day, seven days a week, providing around-the-clock fashion coverage. Meanwhile, Kate conducted a survey of her own on campus by asking women aged 18-24 what they preferred to watch on televsion. Amazingly, the highest number (46%) watched entertainment and celebrity TV, closely followed by 42% who prefer to watch fashion TV.
Technology is trying to change the way we watch fashion on television. In the future, a new way of buying what you like will be by watching a fashion show on television. If you like what you see, it will only take a push of a button on your control to go straight to the designer's web page and order what you just saw.