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University Libraries
Faculty Publications
Compiled by Margaret J. Keefe

Faculty Publications 1994

BUSINESS ADMINISTRATION
Marketing

Consultative Selling Skills: An Interactive Video Based Sales Learning Program for College Students. Developed by the American Management Association. Written by Joseph J. Durzo and John C. Byler. Adapted by Eugene M. Johnson. American Management Association. 1987, 1993. (1 Videocassette (20 min.)

Della Bitta, Albert J., Consulting Editor. Psychology & Marketing. 1994.

Dholakia, Nikhilesh.  SEE also: Dholakia, Ruby Roy.

Dholakia, Nikhilesh and Ruby Roy Dholakia. "Multimedia Technologies in the American Home: Prospects and Challenges Ahead."  IN: Proceedings of Oikos: Conference on Home-Oriented Informatics, Telematics, and Automatics. K. Bjerg and K. Borreby, eds. Psychological Laboratory, University of Copenhagen. 1994.

Dholakia, Ruby Roy.  SEE also: Dholakia, Nikhilesh; Westin, Stu.

Dholakia, Ruby Roy and N. Dholakia. "Deregulating Markets and Fast Changing Technology; Public Policy Towards Telecommunications in a Turbulent Setting." Telecommunications Policy. 18(1):21-31. January/February 1994.

Dholakia, Ruby Roy. "Even PC Men Won't Shop by Computer." American Demographics. 16 (5):11. May 1994.

Dholakia, Ruby Roy. "The Marketing Challenge: When Services Compete With Products.  IN: Dholakia, Ruby Roy, Editor. Strategic Perspective on the Marketing of Information. JAI Press. (Advances in Telecommunications Management Vol.4)  p.55-70.

Dholakia, Ruby Roy. "The Plugged-In Home: Marketing of Information Technology to U.S. Households."  IN: P.Zoche, ed. Heraus-Forderunger fur die Informations Technik. Physica Verlag. 1994.  p.86-100.

Dholakia, Ruby Roy, Nikhilesh Dholakhia and Birgit Pedersen. "Putting a Byte in the Gender Gap. " Amer i can Demographi cs. 16 (12):20-21. December 1994.

Dholakia, Ruby Roy. "Real Men Don't Buy Virtual Groceries." Supermarket Business. 49(6):41. June 1994.

Dholakia, Ruby Roy. Seneca Advertising 1993-1994: A Survey of Effectiveness. Research Institute for Telecommunications and Information Marketing, College of Business Administration. University of Rhode Island. (RITIM Research Report) 1994.  46p.

Dholakia, Ruby Roy and Luis Dominguez, Guest Editors. "Special Section on Marketing and Development." Journal of Macromarketing. 1994.

Dholakia, Ruby Roy, Editor. Strategic Perspective on the Marketing of Information. JAI Press. (Advances in Telecommunications Management, Vol.4) 1994.  223p.

Dholakia, Ruby Roy and Bari Harlam, "Telecommunicat ions and Economic Development: Econometric Analysis of the US Experience." Telecommunications Policy. 18(6):478-492. August 1994.

Durzo, Joseph J, and John C. Byler. Adapted by Eugene M. Johnson. Instructor's Video Guide to Consultative Selling Skills. 2nd ed. McGraw Hill. 1994.

Harlam, Bari.  SEE: Dholakia, Ruby Roy.

Johnson, Eugene M.  SEE also: Consultative Selling...; Durzo, Joseph J.

Johnson, Eugene M., David L. Kurta and Eberhard E. Scheuing. Instructor"s Manual and Test Bank to Accompany Johnson, Eugene M., David L. Kurz and Erbhard E. Scheuing. Sales Management: Concepts. Practices and Case. 2nd ed. McGraw Hill. (McGraw Hi I I Series In Marketing) 1994.

Johnson, Eugene M. and Robert A. Comerford. "Results of the Membership Survey." Rhode Is land Real Estate News. December 1993-January 1994.  p.10-11

Johnson, Eugene M. , David L. Kurz and Erbhard E. Scheuing. Sales Management: Concepts, Pract ices and Case. 2nd ed. McGraw Hill. (McGraw Hi 11 Series in Marketing) 1994.  564p.

Schroeder, Jonathan E.  SEE also: Stern, Barbara B.

Schroeder, Jonathan E. "Book Review: Reading Ads Socially, by Robert Goldman." Design Issues. 10:76-77. Spring 1994.

Stern, Barbara B. and Jonathan E. Schroeder. "Interpretative Methodology From Art and Literary Criticism: A Humanistic Approach to Advertising Imagery." European Journal of Marketing. 28(8,9):114-132. 1994.

Westin, Stu and Ruby Roy Dholakia. "Introduction." Telematics and Informatics. 11(2):77-79. 1994.

Westin, Stu and Ruby Roy Dholakia, Guest Editors. "Special Issue on Information Technology and Quality of Life." TeIematics and Informatics. 11(2). 1994


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