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Faculty Publications
Compiled by Margaret J. Keefe

Faculty Publications 1995

BUSINESS ADMINISTRATION
Marketing

Al‑Weqaiyan, Lisa Harlow and Carol Surprenant. "Using Structural Modeling to Predict Fast‑Food Buying Intentions."  IN: Ebrahimpour, Maling, Editor. Northeast Decision Sciences Institute. 1995 Proceedings. The Institute. 1995.  p.356‑358.

Baize, Harold R., Jr. and Jonathan E. Schroeder. "Personality and Mate Selection in Personal Ads. " Journal of Social Behavior and Personality. 10(3): 517+ 1995.

COTIM 95; Conference on Telecommunications and Information Markets, November 5‑8, 1995, Newport, Rhode Island, US . Edited by Ruby Roy Dholakia and David R. Fortin. 1995.  388p.

Della Bitta, Albert J.  SEE also: Loudon, David L.

Della Bitta, Albert J., Consulting Editor. Psychology & Marketing. 1995.

Dholakia, Nikhilesh.  SEE also: Firat, A. Puat.

Dholakia, Nikhilesh and Ruby Roy Dholakia. "The Changing Information Business; Toward Content‑Based and Service‑Based Competition. " Columbia Journal of World Business. 30(2):94‑104. Summer 1995.

Dholakia, Nikhilesh and Brian Hubert. "Meet the Webs and the Web‑Nots: Factors Affecting the World Wide Web Browsing Experience." IN COTIM 9 5, Conference on Telecommunications and Information Markets, November 5‑8, 1995, Newport, Rhode Island, USA. Edited by Ruby Roy Dholakia and David R. Fortin. 1995.  p.183‑191.

Dholakia, Ruby Roy.  SEE also: COTIM 95; Sharif, Mohammad.

Dholakia, Ruby Roy and Luis V. Dominguez. "Introduction: Special Section on Marketing Strategies and the Development Process." Journal of Business Research. 32(2):113. February 1995.

Dholakia, Ruby Roy, Birgit Pederson and Neset Hismet. "Married Males and Shopping: Are They Sleeping Partners?"  International Journal of Retail & Distribution Management. 23(3):27‑33. 1995.

Dholakia, Ruby Roy. "Preface."  IN: COTIM 95; Conf erence on Te lecommunicat ions and Information Markets, November 5‑8, 1995, Newport, Rhode Island, US. Edited by Ruby Roy Dholakia and David R. Fortin. 1995. p. iii.

Firat, A. Fuat, Nikhilesh Dholakia and Alladi Venkatesh. "Marketing in a Postmodern World." European Journal of Marketing. 29(l):40‑56. 1995.

Harlam, Bari A., Aradhna Krishna, Donald R. Lehmann and Carl Mela. "Impact of Rundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle. " Journal of Business Research. 33(l):57‑66. May 1995.

Harlam, Bari A. and Leonard M. Lodish. "Modeling Consumers' Choice of Multiple Items." Journal of Marketing Research. 32 (4):404‑418. November 1995.

Jain, Kapil and Paschalina (Lilia) Ziamou. "Hyrid Products: A Taxonomy and Propositions From a Categorization Perspective."  IN: COTIM 9 5: Conference on Telecommunications and Information Markets, November 5‑8, 1995, Newport, Rhode Island, USA. Edited by Ruby Roy Dholakia and David R. Fortin. 1995.  p. 375‑380.

Johnson, Eugene M. How to Negotiate the Sale From Start to Finish. American Management Association. 1995. (Audiocassette/Workbook Program)

Loudon, David L. and Albert J. Della Bitta. Comportamiento del Consumidor: Conceptos y Aplicaciones. 4 ed. McGraw-Hill. 1995.

Schroeder, Jonathan E.  SEE also: Baize, Harold R., Jr.; Stern, Barbara B.

Schroeder, Jonathan E. "Book Review: Fables of Abundance: A Cultural History of Advertising in America. T. J. Jackson Lears; Marketing Modernism in Fin‑de‑Siecle Europe. Robert Jensen; Privacy and Publicity: Modern Architecture as Mass Media, Reatriz Colomina." Journal of Macromarketing . 15(l):124‑125. Spring 1995.

Schroeder, J. E. "Book Review: Marketing Modernism in Fin‑de‑Siecle Europe, by R. Jensen." Design Issues. 11(3):76‑81. Fall 1995.

Schroeder, Jonathan E. "Book Review: Privacy and Publicity; Modern Architecture as Mass‑Media, by Beatriz Colomina." 1995.

Schroeder, Jonathan E. "Interpersonal Perception Skills: Self‑Concept Correlates." Perceptual and Motor Skills. 80(l):51‑56. February 1995.

Schroeder, Jonathan E. "Materialism and Modern Art."  IN: Research Workshop on Materialism and Other Consumption Orientations: Meaninq,_Measure, and Morality of Materialism, Kingston, Canada, June 25‑26, 1992. Ed. by F. Rudmin, M. Richins. Association of Consumer Research. 1992.  p.10‑13.

Schroeder, Jonathan E. and Sanjiv S. Dugal. "Psychological Correlates of Materialism Construct. " Journal of Social Behavior and Personality . 10(1):243‑253. March 1995.

Schroeder, Jonathan E. "Self‑Concept, Social Anxiety, and Interpersonal Skills." Personal and Individual Differences. 19(6):955‑958. 1995.

Sharif , M. , L. Leonard and R. R. Dholakia. "A Comparative Analysis of Advertising in Developed and Less‑Developed Countries." Journal for Studies in Economics and Econometrics. 19(l):111‑129. April 1995.

Surprenant, Carol.  SEE: Al‑Weqaiyan.


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