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University Libraries
Faculty Publications
Compiled by Margaret J. Keefe

Faculty Publications 1996

BUSINESS ADMINISTRATION
Marketing

Belk, Russell W., Nikhilesh Dholakia and Alladi Venkatesh, Editors. Consumption & Marketing: Macro Dimensions. South-Western College Pub. 1996.  306p.

Belk, Russell and Nikhilesh Dholakia. "Introduction; The Shaping of Consumption and Marketing Institutions."  IN: Belk, Russell W., Nikhilesh Dholakia and Alladi Venkatesh, Editors. Consumption & Marketing: Macro Dimensions. South-Western College Pub. 1996.  p.1-18.

Della Bitta, Albert J., Consulting Editor. Psychology & Marketing. 1996.

Dholakia, Nikhilesh.  SEE also: Belk, Russell W.; Mundorf, Norbert.

Dholakia, Nikhilesh, John Willy Bakke and Ruby Roy Dholakia. "Institutional Patterns of Information Technology."   IN: Belk, Russell W., Nikhilesh Dholakia and Alladi Venkatesh, Editors. Consumption & Marketing: Macro Dimensions. South-Western College Pub. 1996.  p.324-346.

Dholakia, Nikhilesh. "The Meaning of Development and the Role of Culture."  IN: Some Issues in Marketing and Development; Proceedings of the International Seminar on Marketing and Development...., Edited by Kazuo Usui. Faculty of Economics, Saitama University. 1996.  p.51-59.

Dholakia, Ruby Roy.  SEE also: Lardaro, Leonard; Mundorf, Norbert.

Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. "Bringing Infotainment Home: Challenges and Choices."  IN:  Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. New Infotainment Technologies in the Home: Demand Side Perspectives. Lawrence Erlbaum Associates. 1996. p.1-20. 

Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. New Infotainment Technologies in the Home: Demand Side Perspectives. Lawrence Erlbaum Associates. 1996. 291p.

Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. "Preface."  IN:  Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. New Infotainment Technologies in the Home: Demand Side Perspectives. Lawrence Erlbaum Associates. 1996. p.vii.

Dholakia, Ruby Roy. "Research on Marketing and Development: A Retrospective and Prospective Plan."   IN: Some Issues in Marketing and Developmetn; Proceedings of the International Seminar on Marketing and Development...., Edited by Kazuo Usui. Faculty of Economics, Saitama University. 1996.  p.3-14.

Dholakia,  Ruby Roy. "Taking Movies-on-Demand to Market."  IN: Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. New Infotainment Technologies in the Home: Demand Side Perspectives. Lawrence Erlbaum Associates. 1996.   p.75-88.

Johnson, Eugene M., David L. Kurtz and Eberhard E. Scheuing. Administros de Ventas: Conceptos, Practicas y Casos. Translated by Cecilia Tavila de Barron. McGraw Hill Interamericana. 1996.  784p.

Lardaro, Leonard, M. Sharif and R. R. Dholakia. "A Comparative Analysis of Advertising in Developed and Less-Developed Countries -- Further Evidence." Journal of Studies in Economics and Econometrics. 20(2):87-93. August 1996.

Mundorf, Norbert and Stuart Westin. "Adoption of Information Technology: Contributing Factors."  IN: Dholakia, Ruby Roy, Norbert Mundorf and Nikhilesh Dholakia. New Infotainment Technologies in the Home: Demand Side Perspectives. Lawrence Erlbaum Associates. 1996.  p.157-172.

Mundorf, Norbert, Ruby Roy Dholakia, Nikhilesh Dholakia and Stuart Westin. "German and American Consumer Orientations to Information Technologies: Implications for Marketing and Public Policy." Journal of International Consumer Marketing. 8(3,4):125-143. 1996.

Rust, Roland and Sajeev Varki. "Rising From the Ashes of Advertising." Journal of Business Research. 37(3):173-181. November 1996.  (Re

Schroeder, Jonathan E. "An Analysis of the Consumer Susceptibility to Interpersonal Influence Scale." Journal of Social Behavior and Personality. 11(3):585-599. 1996.


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