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Faculty Publications 1998 BUSINESS ADMINISTRATION Dholakia, Nikhilesh. SEE: Firat, A. Fuet; Schwartz, Peter. Dholakia, Ruby Roy. "Introduction: Special Issue on Conducting Business in the Electronic Environment: Prospects and Problems." Journal of Business Research. 41(3):175-177. March 1998. Firat, A. Fuat and Nikhilesh Dholkaia. Consuming People: From Political Economy to Theatres of Consumption. Routledge. 1998. 194p. Oliver, Richard L., Roland T. Rust and Sajeev Varki. "Real Time Marketing." Marketing Management. Fall/Winter 1998. p.147-167. Rosen, D. E. and C. Surprenant. "Evaluating Relationships: Are Satfisfaction and Quality Enough." International Journal of Service Industry Management. 9(2):103+. 1998. Schroeder, Jonathan E. SEE also: Schultz, Clifford J, II. Schroeder, Jonathan. "Book Review: Twilight Zones: The Hidden Life of Cultural Images From Plato to O.J. by Susan Bordo." Fashion Theory. 2(2):193-1`96. 1998. Schroeder, Jonathan E. "Consumer Constructions of Gender." Advances in Consumer Research. 25:363-365. 1998. Schroeder, Jonathan E. and Janet L. Borgerson. "Marketing Images of Gender: A Visual Analysis." Consumption, Markets and Culture. 2(2):161+. 1998. Schultz, Clifford J., II and Jonathan Schroeder. Redoubling Efforts: Impact, Challenges, and Opportunities; 23rd Annual Macromarketing Conference. University of Rhode Island. 1998. 299p. Surprenant, Carol. SEE also: Rosen, Deborah E. Surprenant, Carol. BankBoston/URI Consumer Confidence Index. 1998. Schwartz, Peter, Norbert Mundorf, Nikhilesh Dholakia and Volker Hamm, Compilers. Internet-Auftritte der 100 Grossten Deutschen Industriedunternehmen & Empfehlunger fur den Mittelstand. VDI Nachrichten-Baumgartner Partnerws. 1998. 86p. Varki, Sajeev. SEE: Oliver, Richard L. Varki, Sajeev and Roland T. Rust. "Technology anf Optimal Segment Size." Marketing Letters. 9(2):147-167. Return to Faculty Publications
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