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University Libraries
Faculty Publications
Compiled by Margaret J. Keefe

Faculty Publications 1998

BUSINESS ADMINISTRATION
Marketing

Dholakia, Nikhilesh.  SEE: Firat, A. Fuet; Schwartz, Peter.

Dholakia, Ruby Roy. "Introduction: Special Issue on Conducting Business in the Electronic Environment: Prospects and Problems." Journal of Business Research. 41(3):175-177. March 1998.

Firat, A. Fuat and Nikhilesh Dholkaia. Consuming People: From Political Economy to Theatres of Consumption. Routledge. 1998.   194p.

Oliver, Richard L., Roland T. Rust and Sajeev Varki. "Real Time Marketing." Marketing Management. Fall/Winter 1998.  p.147-167.

Rosen, D. E. and C. Surprenant. "Evaluating Relationships: Are Satfisfaction  and Quality Enough." International Journal of Service Industry Management. 9(2):103+. 1998.

Schroeder, Jonathan E.  SEE also: Schultz, Clifford J, II.

Schroeder, Jonathan. "Book Review: Twilight Zones: The Hidden Life of Cultural Images From Plato to O.J. by Susan Bordo." Fashion Theory. 2(2):193-1`96. 1998.

Schroeder, Jonathan E. "Consumer Constructions of Gender." Advances in Consumer Research. 25:363-365. 1998.

Schroeder, Jonathan E. and Janet L. Borgerson. "Marketing Images of Gender: A Visual Analysis." Consumption, Markets and Culture. 2(2):161+. 1998.

Schultz, Clifford J., II and Jonathan Schroeder. Redoubling Efforts: Impact, Challenges, and Opportunities; 23rd Annual Macromarketing Conference. University of Rhode Island. 1998.  299p.

Surprenant, Carol.  SEE also: Rosen, Deborah E.

Surprenant, Carol. BankBoston/URI Consumer Confidence Index. 1998.

Schwartz, Peter, Norbert Mundorf, Nikhilesh Dholakia and Volker Hamm, Compilers. Internet-Auftritte der 100 Grossten Deutschen Industriedunternehmen & Empfehlunger fur den Mittelstand. VDI Nachrichten-Baumgartner Partnerws. 1998.  86p.

Varki, Sajeev.  SEE: Oliver, Richard L.

Varki, Sajeev and Roland T. Rust. "Technology anf Optimal Segment Size." Marketing Letters. 9(2):147-167.


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