University of Rhode Island Library Special Collections and Archives

Register to the Butterick Research Collection


Overview of the Collection

Creator:

Butterick Company

Title:

Butterick Research Collection

Dates:

1860-2004

Quantity:

11 box(es) (7.5 linear feet)

Abstract:

The Butterick reasearch materials encompass company histories, history of clothing styles,patterns and pull steets, newsletters and publications of the company.In addtion a large number of promotional materials which include original hand colored art work are in the collection. Dates covered are late 19th and late 20th century.

Identification:

Mss. Gr. 217

Language:

The records are in English.

Repository:

University of Rhode Island Library, Special Collections and Archives Unit 15 Lippitt Road Kingston, RI 02881-2011 http://www.uri.edu/library/special_collections/


Historical Information

In 1863 tailor, Ebenezer Butterick, and his seamstress wife, Ellen, established the Butterick Company, the oldest recognized commercial clothing paper pattern company in the U.S. in Sterling, Massachusetts. Butterick was the innovator of standard sizing for paper patterns for clothing. Initially the patterns were cut and sold for children's and men's clothing and then expanded to women's garments in 1866. Unlike his competiors, Butterick took out patents on the process. The company was moved to Fitchburg, MA and then to New York City by 1867. Aimed at the home sewer rather than the commercial dressmaker, the patterns quickly became popular.To promote the fashions, Butterick published the Ladies Quarterly Report of Broadway Fashions and Metropolitan in 1869. The latter evolved into The Delineator. Butterick began a partnership with Jones Warren Wilder in 1867. Ellen died in 1871. When the company reorganized in 1881, Butterick maintained a third interest in the company, Wilder and Butterick's brother in law, Abner Pollard, managed the com any business. Wilder died in 1894 and the company was sold to Jones Wilder's son, George, around 1898. Butterick died in 1903. The company continued with fluctuating success surviving the Depression and War years of the 1940s and the Post-War years as the population boomed and moved to the suburbs. In 1961 Butterick Co. licensed the name of Vogue from Conde Naste. Vogue patterns had begun in 1905 as a feature of the magazine of the same name. Butterick continued to innovate its designs to attract a busier but still fashion conscious clientele. In 1974 Butterick introduced "See and Sew", a less expensive line of patterns. Designer patterns in Vogue's "Americana" , "Paris Original" pattern series, later "Attitudes" (1980s) and "Individualist" (1990s) promoted the designs of well established and up and coming designers. In 2007 by McCall Pattern Company acquired the company. Each company, McCall, Butterick, and Vogue continues its own brand name.

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Scope and Content Note

A great majority of the materials in this collection are photocopies.Articles and patterns about or by Butterick or Vogue as well as a few by McCall and generally about the history of clothing styles are prominent. Promotional materials, newsletters, news clippings, poster art and pattern lists make up the bulk of the collection. Dates range from 1860s- 2004.

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Arrangement

The materials are arranged by type and size of the material. The bulk of the collection is housed in oversized boxes.

List of Series:
I. Subject File
II. Publications
III. Promotional

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Restrictions

Open for research.

Terms governing use and reproduction:Photocopying and scanning of materials is a fee based service available in the repository and is allowed at the discretion of the Archivist when in compliance to the Unit's policy on copyright and publication.

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Related Material

The Business Records of the Butterick Company are thought to have been transfered to the company's printing plant in Altoona, PA.

The CoPA collection contains many Butterick, Vogue, and McCalls patterns which are listed in its database.

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Administrative Information

Custodial History

The material was transferred by mail to the Unit directly from Butterick's New York headquarters.

Preferred Citation

Butterick Research Collection, Mss. Gr. 217, University of Rhode Island Special Collections.

Acquisitions Information

The collection, a portion of its archives,was given by the Butterick Company in 2007 to the Special Collections Unit by the Butterick Co. upon its merger with McCalls Co.

Processing Information

Most of the materials were kept in their original order.They were rehoused.

Finding aid prepared by Gayle Boden. Historical note prepared by Sarina Rodrigues Wyant and Joy Emery

Finding aid encoded by Sarina Rodrigues Wyant on 2009 December 28

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Inventory


Series:

Subject File

Dates:

1861 - 2004

Extent:

7 box(es) ( 3.5 linear feet)

Types of Materials:


Scope and Content Note

Contains articles, timelines, histories, both photocopies of and original publications about or by the Butterick, Vogue, and McCall pattern companies. Also in this series are a number of articles on various aspects of sewing and fashion styles.

Arrangement

This series is arranged in alphabetical order by subject.


Box
Folder
Title
Date(s)

1

1

Advance: Fashion News Pamphlet

1952 Jul

2

Advertising: Ladies Home Journal

1964 Sep

3

Advertising: Shere Magazine

1974 May

4

Advertising: Vogue patterns featured in spring 1965 ad campaign (see oversized)

1965 Spring

5

Advertising: Singer, J.P. Stevens and Vogue Magazine Fashion Promotion

1970 Jul

6

Announcement Brochure : National Advertising Campaign

1970's

7

Archives-Idea Book

1973

8

Arthur's Magazine

1861

9

Articles re. Fashion

1873-1920's,scattered

10

Articles re. Women

1894-1950, scattered

11

Athletics for Women, articles re.

1890's-1904

12

Bathing Suits, articles re.

1800's-1900's

13

Best Selling Patterns Lists-Butterick

1988

14

Best Selling Patterns Lists-Butterick

1989

15

Best Selling Patterns Lists-Butterick

1990

16

Best Selling Patterns Lists-Butterick

1991

17

Best Selling Patterns Lists-Butterick

1992

18

Best Selling Patterns Lists-Butterick

1993

19

Best Selling Patterns Lists-Butterick

1994

Box
Folder
Title
Date(s)

2

20

Best Selling Patterns Lists-Butterick

1995

21

Best Selling Patterns Lists-Butterick

1996

22

Best Selling Patterns Lists-Butterick

1997

23

Best Selling Pattern Lists-Butterick

1998

24

Best Selling Pattern Lists-Butterick

1999

25

Best Selling Pattern Lists-Butterick

2000

26

Best Selling Pattern Lists-Butterick

2001

27

Best Selling Pattern Lists-Vogue

1988

28

Best Selling Pattern Lists-Vogue

1989

29

Best Selling Pattern Lists-Vogue

1990

30

Best Selling Pattern Lists-Vogue

1991

31

Best Selling Pattern Lists- Vogue

1992

32

Best Selling Pattern Lists-Vogue

1993

33

Best Selling Pattern Lists-Vogue

1994

34

Best Selling Pattern Lists-Vogue

1995

35

Best Selling Pattern Lists-Vogue

1996

36

Best Selling Pattern Lists-Vogue

1997

37

Best Selling Pattern Lists-Vogue

1998

38

Best Selling Pattern Lists-Vogue

1999

39

Best Selling Pattern Lists-Vogue

2000

40

Best Selling Pattern Lists-Vogue

2001

Box
Folder
Title
Date(s)

3

41

Bridal, articles re. gown styles

1904-1905,1908,1918, 1921-1924

42

Bridal, articles re. gown styles

1930-1931

43

Bridal, articles re. gown styles

1941, 1947-1949

44

Bridal, articles re. gown styles

1951, 1956-1957

45

Bridal, articles re. gown styles

1960's, 1970's

46

Butterick Archives, Description

1973

47

Butterick Fashions: Cover Art

1910-1911 Winter

48

Butterick History (1863-1990) and Bibliography

1948, 1971, 1973, 1976, 1981-1993

49

Butterick History (1863-1990)

1948, 1971, 1973, 1976, 1981-1993

50

Butterick History: Jones and George Wilder

1959, 1995

51

Butterick Quarterly: Cover Art and article re. Maude Humphrey from Upstate Magazine

1916-1917 Winter,1919 Spring, 1919 Autumn,1919-1920 Winter, 18 Mar 1984

52

Butterick and the Story of Sewing

1975

53

Butterick (Vogue)History (1905- 1960s)

1947, undated

54

Chatelaine and Thimble,articles re.

1/19/1995

55

Christmas Is What You Make It

1974 Jan

56

Cosmopolitan Magazine, Woman's Day Magazine:Tear Sheets

1974 May

57

Costume History, articles re. and bibliography

1912, undated

58

Crafts

1888-1951, scattered

59

Crafts

1970's

Box
Folder
Title
Date(s)

4

60

Crafts

1980-1995, scattered

61

Crafts-Christmas

1899-1990

62

The Delineator: Articles

1915,1919,1922, 1930

63

The Delineator: Cover Art

1868-1937, scattered

64

The Delineator History

1868-1937

65

The Designer: Articles

1913,1917

66

The Designer Full-Sized Front Covers (photocopies)

1910-1918

67

Doll clothing patterns, clippings re..

1800's-1900's

68

Exhibit Programs

1970, 1986, 1987, 1998

69

Fashion, clippings and articles re

1827,1830, 1837,1861,1864

70

Fashion, clippings and articles re

1870's

71

Fashion, clippings and articles re

1880's

72

Fashion, clippings and articles re

1890's

73

Fashion, clippings and articles re

1900-1906,1910

74

Fashion, clippings and articles re

1913-1914, 1917-1919

75

Fashion, clippings and articles re

1920's

76

Fashion, clippings and articles re

1930's

Box
Folder
Title
Date(s)

5

77

Fashion, clippings and articles re

1940's

78

Fashion, clippings and articles re

1950's

79

Fashion, clippings and articles re

1960's

80

Fashion, clippings and articles re

1970's

81

Fashion (Uniforms) for the Military and Services

1939-1949

82

Godey's Costume

1853

83

A Guide to Butterick Archives

1972, 1975, 1976

84

Home Decorating

1972-1974 and 1989

85

Images of Women Sewing

1880's, 1939 and 1955

86

Knits Steal the Home Sew Show, reprint from American Fabrics Magazine(in oversized)

1970

87

Lace and Lace Making

1906, undated

88

Make It with Wool Contest by The Wool Bureau (See also Go Places with Wool Easel Poster)

1972

89

Magnetic Board Kit Photographs

undated

90

Men's and Boy's Fashion, illustrations of

1864-1890

91

Mrs. John Doe by The Butterick Publishing Company

1918

92

Needlework-Assorted

1891-1921

93

Needlework-Embroidery

1970's

94

New Idea Cover Art

1909

95

News and Views No.1

1992 Apr

96

Old Record Storage Center

1974

97

Pattern Envelope Covers

19th - 20th century

98

The Pattern Industry's Place in the War-Time Economy

1943 Dec

99

Patterns for Success: A Lesson in Usable Design from U.S.Patent Record by Katherine T. Durack

1997

100

Patterns, History of

1905-2004

Box
Folder
Title
Date(s)

6

101

Pattern Instruction Sheets

1955-1957

102

Progressive Grocer

1979 Feb

Box
Folder
Title
Date(s)

6

103

Research Material for an 1876 Centennial Exhibit (Smithsonian)

1932,1975, 1976

104

Revision Comments

undated

105

Selling Home Sewing

1975 Fall-Winter

106

Singer Sewing Machine Instructions # 20 (original)

15 Nov 1910

Box
Folder
Title
Date(s)

6

107

Smithsonian Exhibitions

1975-1976, 1978-1979, 1984-1985

108

"Smocking" from NeedleArt, Met Series

undated

109

A Special McCall's Portfolio By Christine Sadler

circa 1963

110

Special Promotion

1971,1981

111

Tear Sheet: the new Vogue Catalog (see Oversized)

1972

112

Tear Sheet: a trade ad from "Selling Home Sewing" (see Oversized)

1973 Fall-Winter

113

Tear Sheet:Vogue Patterns

1999 Mar-Apr

114

Text: The Deliniator

1872-1937

115

Timeline of Vogue Pattern History

1948-1990, scattered

116

Uniforms

1918,1936,1952

117

Vintage Hats

1872-1960, scattered

118

Vintage Masquerade

[1887] 1920's-1950's

119

Vintage Maternity

1904,1929,1942,1945

120

Vintage Publications

1853-1995

Box
Folder
Title
Date(s)

6

121

Vogue Covers

1897, 1913-1957, scattered

122

Vogue Crafts

1980-1985

Box
Folder
Title
Date(s)

7

123

Vogue Fashions

1980's

124

Vogue Sewing Book, mockup of (in oversize)

9 July 1962

125

Vogue Slide Presentation

1971

126

Walsh, Margaret:The Democratization of Fashion:The Emergence of Women's Dress Pattern Industry

1979 Sep

Box
Folder
Title
Date(s)

7

127

Women's Magazine Cover Art

1879-1929, scattered


Series:

Publications

Dates:

1954-1983

Extent:

1 oversize box (1 linear foot)

Types of Materials:


Scope and Content Note

Contains newsletters and house organs of the American Can Company, Butterick, Conde Naste, and a mock up of a 1962 Vogue Sewing Book.

Arrangement

Arranged in Alphabetical order by company name then title of publication.


Box
Folder
Title
Date(s)

8

128

Inside (American Can Company)

1981 Apr, 1982 Aug

129

IQ Newsletter (American Can Company)

1982 Apr

130

Holiday Safety Bulletin (American Can Company)

undated

131

Butterick Bulletin

1953 Dec - 1954 Dec

132

Butterick Bulletin

1955 Jan - 1955 Dec

133

Butterick Bulletin

1956 Jan -1956 Dec

134

Butterick Bulletin

1957 Jan - 1957 Dec

135

Butterick Bulletin

1958 Feb, Jun-Dec

136

The Butterick Pattern Press

1982 Apr-May, 1982 Sep-Oct, 1983 Jan-Feb

137

A Newsletter for Employees (Butterick)

1969 Jun-Nov

138

Knits Steal the Home Sew Show (Butterick)

1970 Oct

139

Topics-Butterick Fashion Marketing Company

1971-1973

140

Print Patter (Conde Nast)

1959 Spring , Jun-Jul, Nov

141

Vogue Sewing Book (mock-up)

9 Jul 1962


Series:

Promotional Material

Dates:

1962-1980

Extent:

3 oversize box(es) (3 linear feet)

Types of Materials:


Scope and Content Note

Contains news clippings, posters, press copy and advertisements in various magazines, promotional press packages for Butterick and Vogue. Included in this series are a number of hand colored pen and ink advertising placards

Arrangement

Arranged in alphabetical by type of promtotion and/or title of the venue or type of advertisment.


Box
Folder
Title
Date(s)

9

142

Advertising, assorted publications

1974 Jan-May

143

Advertising, assorted publications

1974 Jun-Nov

144

Advertising, Ladies Home Journal

1958-1959

145

Advertising, Mademoiselle

1962-1964

146

Advertising, the new Vogue catalog

1972

147

Advertising, public relations department

1970

148

Advertising, "Selling Home Sewing"

1973 Fall/Winter

149

Advertising, Seventeen

1971 Jul, Sep

150

Advertising, Vanides Continental Magazine

1977 Dec

151

Advertising, Vogue

1961-1964, scattered

152

Butterick trade advertisement of the new Butterick Image

1970

153

Catalog Covers, Butterick

1965-1968

Box
Folder
Title
Date(s)

10

154

Easel Posters, Butterick

1972-1973

155

Easel Posters, Care Bears, Family Circle (in oversize case)

1980's

156

Easel Posters, Vogue

1969 Sep, 1970's, 1980's

157

Easel Posters, Vogue Pattern Book International

1979-1980

158

Mini Posters

1970 Fall

158a

News Clippings scrapbook (in oversize case)

1963

159

News Clippings

1976-1978

160

News Clippings

1978

Box
Folder
Title
Date(s)

11

161

News Clippings, re.Marie Osmond

1978-1979

162

News Clippings

1979

163

News Clippings

1979

164

News Clippings

1979

165

News Clippings

1979

166

News Clippings

1979

167

News Clippings, designer Nancy Skolkin

1979

168

News Clippings

1979-1980

169

News Clippings

1979-1980

170

News Clippings

1980

171

News Clippings

1990-1992

172

Presentation Folders

1956

173

Presentation Folders

1956

174

Vogue Import Pattern Collection

1965 Feb- Mar

175

Wall Posters

1972-1973

176

Original Art

1960's

177

Original Art

1960's

178

Original Art

1970's

179

Original Art

1970's

180

Original Art

1970's