primary mission of the Cancer Prevention Research Center is to enhance the quality and
quantity of life through prevention of cancer, other chronic diseases and premature death.
The primary means is through basic and applied
research and dissemination of our most effective behavior change technologies. Our aim is
to develop better solutions to the most common killers and cripplers of our time, namely
life-style factors like smoking, substance abuse, high risk sex, unhealthy diets and
sedentary life styles.
Our efforts are integrated around a common theme, the
Transtheoretical model developed at the CPRC and now recognized internationally as one of
the most promising approaches to health promotion. Applying a stage paradigm, we emphasize
proactive and interactive interventions for populations at all stages of change and not
just the small minority prepared to take action.