Your Opinion Counts!

Working toward our goal of transparency and collaboration in the branding process, this document library will allow stakeholders to review meeting minutes, design prototypes, and other initiative-related materials.

The Approved University Word Mark

The Approved Graphical Tagline

See the brand in context, read the Brand Truth Statement developed from months of research by Forge Worldwide

Brand Showcase Pieces

• New URI Viewbook!

Documents and Media Files

• Committee Appointment Letter from URI President Carothers (MS Word™)
• September 20, 2006 Meeting Minutes (MS Word™)
• October 23, 2006 Meeting Minutes (MS Word™)
• Branding Website Meeting Minutes
• Branding and IMC: Dr. Ruby Dholakia, Co-Chair of Branding Committee (MS PowerPoint™)
• Research Plan (MS PowerPoint™)
• Branding Framework (MS PowerPoint™)
• Focus Group Report Released 4/1/2007 (MS Word™)
• Audio: Focus Group Presentation by Michael J. Vigeant, Center for Research and Public Policy, 3/30/2007 (MP3 format)
• Audio: Discussion on Focus Group Presentation, 3/30/2007 (MP3 format)
• Power Point Presentation to Alumni Leaders, August 4, 2007 (MS PowerPoint™)
• Online Survey Printout (Adobe PDF™)
• December 7, 2007 Meeting Minutes
• February 8, 2008 Meeting Minutes
• Perceptions Survey Results and Data
• Brand Truth Statement from Forge Worldwide

Links

• "The Direct Results of Integrated Marketing", Trusteeship, March / April 2004
• "Ten Practical Questions About Branding", Trusteeship, March / April 2004