::branding:: initiative university of rhode island
Updates!
View the new brand in context. See the new URI view book!
View the April 2008 update.
View the November 2007 update.
View the July 2007 update.
View the February 2007 update.
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Bob Beagle, Vice President of University Advancement
Success Requires Inclusion
Articulating an organization's core values, mission and voice is not a simple exercise.
This will require the collaboration, input, and support of representatives from
both within and from outside the University. The goal of the Steering Committee
is to develop an inclusive, unified, and compelling brand strategy of which we can all be proud.
Success Requires... You
Brands are formed within our minds- they do not just appear in print and pixels. Send us your comments.
Collaborators
- Administration
- Provost
- Advancement
- Communications
- Admissions
- Athletics
- Alumni
- Academics
- Students
- Council of Deans
- Parents
- Communications
Advisory Council
- Faculty Senate Executive Committee
- Joint Strategic Planning Committee
- URI Faculty & Staff
The Branding Steering Committee
- Linda A. Acciardo, '77, Co-chair
- Director of Communications, URI
- LindaA@advance.uri.edu
- Ruby Dholakia, Co-chair
- Professor of Marketing, URI College of Business Administration
- Director, URI Institute for Telecommunications
& Information Marketing
- Ruby@uri.edu
- Donna Arnold, '76 & MBA '78
- donnarnold@aol.com
- Alexandra Bell Witten
- Manager of Programs
- Institute for Archaeological Oceanography
- URI Graduate School of Oceanography
- Cynthia L. Bonn, '94 M.S.
- Dean, URI Admissions
- Cbonn@uri.edu
- Garry Bozylinsky
- Vice Provost, URI Information Technology Services
- garry@uri.edu
- Gregory Burke
- Deputy Athletic Director, URI Athletics
- gburke@mail.uri.edu
- Mary Carmody, '82
- Chair, URI Foundation Board
- mcarmody@jwu.edu
- Damita A. Davis
- Director of Multicultural Programs
- Emmanuel College
- davisda@emmanuel.edu
- Melba Depeña '98
- Executive Director, Providence Human Relations Commission
- mdepena.2qun1@providenceri.com
- Joanne M. DiBello
- Director, Marketing and External Affairs, URI Feinstein Providence Campus
- jdb@uri.edu
- Diane C. Fannon '74
- Principal, Brand Management
- The Richards Group
- diane_fannon@Richards.com
- Emerson Foster
- Senior Director, Talent Acquisition
- The Stop and Shop Supermarket Company
- Thomas Frisbie-Fulton
- Director, Capital Planning and Design
- tfrisbie@uri.edu
- Jason J. Green
- Undergraduate in Communication Studies
- Communication Studies
- jgreen@mail.uri.edu
- Mailee Kue
- Assistant Director, URI Multicultural Center
- maileekue@uri.edu
- Neil D. Leston
- URI Student Senate President
- neil289@mail.uri.edu
- Donald E. Letendre
- Dean, URI College of Pharmacy
- dletendre@uri.edu
- Celest A. Martin
- Associate Professor, College Writing Program, URI
- celest@mail.uri.edu
- James H. Miller
- Professor, URI Ocean Engineering
- Chairman, URI Faculty Senate
- miller@uri.edu
- Michele Nota, '87, '06 M.S.
- Executive Director, URI Alumni Relations
- John J. Palumbo '76
- President/Publisher, Rhode Island Monthly Communications, Inc.
- John_palumbo@projo.com
- Lynn Pasquerella
- Vice Provost Academic Affairs, URI
- paski@uri.edu
- Gregory Perry '88
- Vice President, Prism Public Affairs
- gperry@prismpublicaffairs.com
- John Peterson '97
- Lead Information Technologist, URI
- peterson@uri.edu
- Jayne E. Richmond
- Dean, URI University College & Special Academic Programs
- Richmond@uri.edu
- Daniel A. Sheinin
- Associate Professor of Marketing, URI College of Business Administration
- dsheinin@uri.edu
- Alexandra Bell Witten
- Manager of Programs, Institute for Archaeological Oceanography
- URI Graduate School of Oceanography
- switten@ife.org
Advisory to the Committee
- Robert M. Beagle
- Vice President, University Advancement
- Rbeagle@advance.uri.edu
- Anne M. Morrissey
- Executive Assistant to the URI President
- morrissey@uri.edu
Quote
"Positioning breaks through the barriers of oversaturated markets to create new opportunities." [Lissa Reidel, FolioOne Ltd.]
Inspiration
What other universities and organizations are doing to refresh their brands.

Your Opinion Counts!
Branding by nature is a collaborative, inclusive process. Voice your opinion!