Leveraging AI in marketing
Sharmin Attaran at TEDxURI 2025
Sharmin Attaran showcases of utilizing artificial intelligence and big data to maximize marketing.
About Sharmin Attaran
As Director of the Digital Marketing program at Bryant University and co-author of “The Little Black Book of Social Media” and “The Little Black Book of Social Selling,” Dr. Sharmin Attaran helps businesses navigate digital transformation through strategic AI integration and innovative marketing solutions. Her expertise spans digital marketing strategy, AI implementation, and consumer behavior, enabling organizations to achieve measurable business outcomes in today’s rapidly evolving digital landscape. A sought-after expert who combines academic insight with practical application, she empowers businesses to harness cutting-edge technology while maintaining authentic customer connections.
