Use promos to showcase timely marketing or community engagement information.
Overview
Here’s an example promo:
Promos must contain an image and a link, and can optionally include a title, body text, and link text. Both the image and link text, if included, will link to the same place. Concise, action-oriented messaging works best. On mobile devices, the image will appear below the text.
Promos will use colors from the image to create a gradient backdrop by default. Alternatively, they can use the URI brand color for the backdrop:
Promos can also be styled as “confetti”, for a celebratory backdrop:
Congrats, admits!
For cases where an image may be unavailable or a more subdued look might be more appropriate, promos can be formatted as “micro”:
“Micro” promos are clickable across their entire surface, and do not have backdrop options.
Adding a Promo
On sites using the Block Editor, promos (
) can be added from the block library, under the Component Library section. Promo content can be edited directly, and options can be set in the sidebar.



