Color

Color theory, palletes, and usability information

Palettes

Color palettes define all the usable colors in the theme. Using colors outside these palettes detracts from the brand and compromises user experience, consistency, and cohesion of pages across the site.

  • Blue
    Primary
    $blue #002147
  • Light
    $lightblue #c0ddf2
  • Keaney
    $keaneyblue #2277b3
  • Mid
    $midblue #30557e
  • Primary
    $blue #002147
  • Dark
    $darkblue #001228
  • Gold
    Primary
    $gold #B5985A
  • Light
    $lightgold #fefada
  • Mid
    $midgold #ffd453
  • Primary
    $gold #b5985a

The Gold palette purposly does not contain a dark shade. Shades of Primary Gold make it difficult to achieve high contrast on screen.

 

  • Grey
    Primary
    $grey #dddddd
  • White
    $white #ffffff
  • Light
    $lightgrey #fafafa
  • Primary
    $grey #dddddd
  • Mid
    $midgrey #999999
  • Dark
    $darkgrey #555555
  • Black
    $black #000000
  • Supplemental
    Colors for specific use cases
  • a
    $link #005eff
  • a:hover
    $linkhover #003287

 

Usability

Contrast Ratios

The contrast ratio is a measurement of how dissimilar two colors are from one another, based on their luminance. Ratios range from 1 to 21, where higher ratios correlate with easier-to-read text.

In order to be WCAG 2.0 level AA compliant, small text must have a contrast ratio of at least 4.5:1 and large text must have a ratio of 3:1. Level AAA compliance requires a contrast ratio of 7:1 for small text and 4.5:1 for large text. Large text is definied as 14pt and bold or larger, or 18pt and larger.

AA Compliant
Non-compliant

 

This is a line of normal text, meaning it is of normal weight and less than 18pt, or bold and less than 14pt. It should become much harder to read as the phrase continues.

 

AAA Compliant
Non-compliant

 

This is a line of normal text, meaning it is of normal weight and less than 18pt, or bold and less than 14pt. It should become much harder to read as the phrase continues.

 

AA Compliant
Non-compliant

 

This is a line of large text, meaning it is bold and at least 14pt, or of normal weight and at least 18pt. It should become much harder to read as the phrase continues.

 

AAA Compliant
Non-compliant

 

This is a line of large text, meaning it is bold and at least 14pt, or of normal weight and at least 18pt. It should become much harder to read as the phrase continues.

 

Color Combinations

Non-link text and background color combinations use colors from the palettes, and are designed to meet WCAG 2.0 level AAA standards. Using color combinations other than those below detracts from the brand and reduces consistency and compliance.

Combinations are grouped by background color and listed in order of contrast, from highest to lowest.

  • $white #ffffff
    $blue #002147
    Normal text
    Large text
    CR 16.0
  • $black #000000
    $lightblue #c0ddf2
    Normal text
    Large text
    CR 14.8
  • $grey #dddddd
    $blue #002147
    Normal text
    Large text
    CR 11.8
  • $lightblue #c0ddf2
    $blue #002147
    Normal text
    Large text
    CR 11.4
  • $midgold #ffd453
    $blue #002147
    Normal text
    Large text
    CR 11.3
  • $white #ffffff
    $midblue #30557e
    Normal text
    Large text
    CR 7.7
  • $blue #002147
    $lightgold #fefada
    Normal text
    Large text
    CR 15.2
  • $blue #002147
    $midgold #ffd453
    Normal text
    Large text
    CR 11.3
  • $black #000000
    $gold #B5985A
    Normal text
    Large text
    CR 7.6

Gold backgrounds and instances of reverse type (the majority of Blue backgrounds) should not be used over large areas, and be reserved for either specific design elements or special circumstances.

 

  • $black #000000
    $white #ffffff
    Normal text
    Large text
    CR 21.0
  • $blue #002147
    $white #ffffff
    Normal text
    Large text
    CR 16.1
  • $blue #002147
    $lightgrey #fafafa
    Normal text
    Large text
    CR 15.4
  • $blue #002147
    $grey #dddddd
    Normal text
    Large text
    CR 11.8
  • $midblue #30557e
    $white #ffffff
    Normal text
    Large text
    CR 7.7
  • $darkgrey #555555
    $white #ffffff
    Normal text
    Large text
    CR 7.5

 

Contrasts for links are grouped by background color. Link text and background color combinations are designed to meet WCAG 2.0 level AA standards; link text and body text color ($black #000000) combinations are designed to meet WCAG 2.0 level A standards.

  • $link #005eff
    $white #ffffff
    CR 5.19 / 4.05
  • $linkhover #003287
    $white #ffffff
    Normal hover
    CR 11.63
  • $link #005eff
    $lightgrey #fafafa
    CR 4.97 / 4.05
  • $linkhover #003287
    $lightgrey #fafafa
    Normal hover
    CR 11.14